This spring a new store popped up among the high-end retailers in Palm Desert, California’s El Paseo shopping district, known as the “Rodeo Drive of the Desert.”
Royal Highness, a cannabis boutique, first opened its doors in April and unlike many cannabis retailers around the country, it does not at all look out of place among the Gucci, Louis Vuitton, Saks 5th Avenue and Tesla storefronts it shares the neighborhood with. Keyva King, the company’s co-founder, CEO and general manager, says that was intentional. She says Royal Highness is a “shopper’s experience” like a high-end jewelry store, but she gets other comparisons too. “A lot of people compare it to Apple Store,” she says. “But I’ve been in Apple Stores and our aesthetic is better than Apple Stores.”
Designed by co-founder and High Road Design Studio owner Megan Stone, the new store is the culmination of a long, winding road for King. See the full article here.